Digg.com has started banning the users that has made their site successful.  It appears that they go through cycles where this happens.  Nothing new to habitual diggers.  This in turn causes an uproar of sorts among them and they start revolts.

This behavior is pure marketing genius by digg.com.  It causes the people who have not been banned to place more value on their digg profiles and to talk about them, digg, across the blogoshpere.  I even got sucked into it, otherwise I never write blog post about digg.com.

The thing is this is a group of intelligent individuals who have helped digg raise the value of their site and they don’t even realize that the bannings is digg.com’s way of manipulating them to help digg users self moderate and promote their site.

Digg is the biggest player in the social media space and their bannings are pure marketing genius.  Kevin Rose knows this.  Digg’s marketing department knows this.  I just wonder if the users that are whining do?

Concerns have been raised raised by individuals worrying that blogging about this phenomenon that they will lose their digg account.  That is allowing a site that does not contribute to their bottom line occupy more space in their mind than is healthy by any means.  They just need to understand, digg is happy that they are getting post like this and allowing a single site they have no control over to control their thoughts and actions is taking away time better spent doing a multiple of things, like building their< business.

The bannings at Digg.com Will Continue

Get over it, spend your time on things that bring you value not someone else’s business model.  You will be glad you did.  I have better things to do as well, like working on DrivingSales and my personal online marketing properties.  Digg be damned, they don’t control my business model.