I have been working on an alternative for dealers to be able to launch campaign or vehicle specific dealer micro sites.  I am using wordpress blogging software as the CMS to create these microsites.  The first protype is for a Cincinnati Ford Dealer for the Escape Hybrid.  I really hate to use the term micro site for them but car dealers have been beat over the head calling vehicle specific two and three page site a microsite.

These wordpress based site will be mini sites that can be tailored to what ever the marketing push the dealer is running or around specific models.  With the current changes in process with Google’s Universal Search the static aberrations created by others micros site vendors will no longer be able to have the search engine relevance they once enjoyed.  It will take regularly updated content to win or they will have to rely on dealer search engine marketing or automotive pay per click for traffic.

The automotive online marketing space is about to be turned on it’s head.  Will these sites help dealers reach more people via the search engine without spending a to of money?  I seem to think they will.