Automotive SEO Mistakes

February 28, 2009

Automotive SEO is not rocket science. It entails just three elements that if worked in conjunction with each other properly you can own your market area. I am a firm believer that the current dealer website model is flawed and dealers need to look beyond having just one piece of online real estate or have [...]

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Online Networking and Collaboration – Fun Stuff

January 16, 2009

Being deeply trenched in the auto industry, as an online marketing partner with dealerships across the country, it is funny to watch how it fails and works inside this very tight niche. There are tons of service providers and solution partners and most are always at each others throats due to the nature of the [...]

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Do You Want Au’ Jus or Fries With That?

January 6, 2009

Are you paying for prime rib and being served mass produced burgers from a third world country? Is the service you are receiving comparable to the price you are paying for it? Are you paying a premium for “service” and when calling for help sitting on hold to only find out something you want can’t [...]

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Automotive Search Marketing Cutting through the BS

January 1, 2009

Driving traffic to a car dealer online is a never ending challenge and one most dealers do not understand.  Mostly, they rely on advice from the automotive vendors that serve them to get advice to this effect.  What is good for the dealers is even if they do not have an effective process in place [...]

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Dealer Website Providers – Hold them Accountable

December 31, 2008

Automotive website providers have had a license to steal for the last decade and as 2008 rolls to a close I wish to make my predictions for the New Year and share some examples of how to hold your provider accountable. Some recent activity in the automotive blogosphere and my personal interactions  have brought some [...]

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The Dealer Micro Site Alternate

December 30, 2008

With the current changes in process with Google’s Universal Search the static aberrations created by others micros site vendors will no longer be able to have the search engine relevance they once enjoyed. It will take regularly updated content to win or they will have to rely on dealer search engine marketing or automotive pay per click for traffic.

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Using WordPress as an Alternative to Dealer Micro Sites

December 23, 2008

I have been ranting for ages that wordpress blogging software could be used as a platform to create dealer micro sites and provide a greater SEO value than a static html one or two page site.  I just created a page the the 2009 Ford Escape Hybrid and made a couple errors in the process.  [...]

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Dealer Micro Sites – What is Your Purpose

December 20, 2008

Dealer micro sites can be a great marketing tool if deployed properly.  They can bring additional traffic to your website and more customers to your showroom.  There are some caveats they may actually cause you more harm than good if you launch dealer micro sites in a haphazard fashion. Certain types of promotions can be [...]

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Be a total control dominator in your local search markets

December 15, 2008

Google.com is making some serious changes to its search engine results and one would think that search engine marketing and pay per click advertising would be a way to help deliver more traffic to a dealerships website once these changes are fully realized. Some are even claiming that the changes they are implementing will even [...]

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Dealer.com Challenge – SEO vs Search Engine Marketing

December 12, 2008

Search engine marketing is a great way to generate immediate traffic.  What is often overlooked by by car dealers is the real value of a well optimized site and an aggressive SEO campaign.  A recent post I did about dealership web traffic I referenced another post from Dealer.com on Drivingsales.com and feel that it was [...]

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