Many of you know I am a real fond of squidoo.com it allows you to create a page about anything to market your products, to sell affiliate products, donate to charity and to get your ideas out there. With it’s internal linking srtucture every page there links to every other page and leverages all of the link juice brought in by people who use the platform as their only income source.
Here are some amazing facts about Squidoo:
- As of this writing it has an Alex rank of 428 which places it in the top .01% of all websites.
- There are over 11 Million inbound links to the site.
- It has over 460 Thousand Indexed Pages.
With Google’s push for universal search it some other amazing things on how Squidoo shows in the search results. Seeing how we are in an election year you would thing that terms like Sarah Palin would be untouchable, a squidoo lens is outranking the New York Times for that search query!!
I have used squidoo to rank for some competitive and long tail search terms in the automotive industry. One even caused the manager for Golden Isles Nissan to come and try to cause me problems because I was ranking number two for their name and selling all of our used Nissan inventory from it, the rankings have slipped some because I have not worked on maximizing that account as much because I am no longer a dealership employee.
Another good exampl of taping competitive search terms is when I made a lens for a dealer tha was trying to get some of the search traffic for Kansas City Suzuki Dealer, it now ranks very well for KC Suzuki dealer and is just a matter of time before it rises on the Kansas City Search term.
Squidoo coupled with other sources of user generated content can help a car dealership or any business control the SERPs for their money terms. As an example I created a lens about bad credit car financing in Tulsa Ok that ranks really well for “Special Finance Tulsa” I am not sure how valuable that keyword is but it does show the power of the platform.
Ok enough ranting about the platform time to get back to things that pay the bills, like working on a Car Dealer Social Network.