I have been ranting for ages that wordpress blogging software could be used as a platform to create dealer micro sites and provide a greater SEO value than a static html one or two page site. I just created a page the the 2009 Ford Escape Hybrid and made a couple errors in the process. Nothing that will hurt long term just a few things that will need to be tweaked over time.
We will use that format to create pages fro every vehicle in the Frod line up over the comming two or three months and learn from the mistakes as we go. One thing I do not like how that page was created is that it was created as a page and not as a post and I did not have all of the archetcture in place when it was published. As time goes on it will not matter though.
Eventually this blog site will be an authority site for every thing Ford related. I do not particularly like the domain it is on but that can be overcome with a strong enough automotive search engine optimization tooling and process. What is good is a blog can serve more than one purpose as time goes on and once the content base is built it will ranks for thousands of keywords.