Just had a conversation with a Brunswick DUI attorney, B. Reid Zeh, III, about his online marketing initiatives and came to the realization that DUI lawyers in Brunswick, GA really do not have a clue about online marketing. While they may know the procedures for fighting a DUI in Glynn County Georgia their pride in mistaken online marketing initiatives will not let them use local firms to help maximize their internet presence, maybe they were sold a bill of goods at some lawyer marketing conference and have blinders on.
Below is a screen cap of Reid Zeh III’s website with, 4 errors on it and explanation of them below the screen capture, this article will not even delve in the lost leads from poor lead funneling and lead capture, that will be a future article.
Explanation of the 4 Errors on B. Reid Zeh III website that any Brunswick DUI attorney should avoid:
- 1. Not optimized for today’s search engine users unless they are running I.E. 6 which Microsoft does not even support anymore. The content automatically aligns left which makes the site appear not to deliver all of the content.
- 2. Contact information obscured with no clear calls to action for visitors to get information or to contact the Brunswick GA dui attorney.
- 3. Gobbley gook that says nothing and makes false promises. The first sentence of the content on the home page actually lies to consumers
- 4. Title tags will never get a click through, “Welcome to B Reid Zeh Law P.C.”. This site will never properly optimize in the search engines for a terms such as Brunswick GA DUI attorney and if it did consumers would never click on a search engine result entry if they are looking for a Brunswick DUI attorney if they were presented with these choices:
“For the benefit of our clients, and the communities we serve, we have developed this website as a legal and consumer resource”
Nowhere does the website give any resources to consumers. The whole site is an ill advised marketing piece aka “Brochure Ware”.
This is the first entry in a series that we will be doing about poor attorney online marketing. If you have a poor website and are an attorney you may be featured next.
If you area Brunswick DUI attorney that wishes to reach more consumers Contact Us at 912-576-3500
{ 2 comments… read them below or add one }
Hi Paul – just found this blog. I am just starting out learning about SEO and local marketing and found this post to be very informative, straight to the point, and truly resourceful as an example of what not to do. Thank you for the post!
Paul,
This is interesting to see your analysis of a website outside the auto industry. It actually makes one think about the potential market for digital marketing services within such professions as legal. I would think this attorney should be smart enough to throw you some services as a means of paying you to fix some of his more obvious website problems.
Always good to see you in action!
RP
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