The real value of the longtail in Automotive Marketing

by Paul on November 16, 2008

When I originally started this blog my intention was to use it to help others that were getting started with affiliate marketing stop from making mistakes.  While my current endevors have made affiliate marketing more of an after thought than a primary income source for me.  I still make some decent cash from properties I own but the income is in the range of my husehold expenses with not much left over.

That has not stopped me from maintaining some relationships with people who I have helped over the last couple of years and more importantly one individual who is doing some work for me.  Her and I spoke on the phone today because she was thoroughly excited about some of the income levels she is obtaining using some bum marketing techniques.

I put her on a very soft geographic automotive niche to target mostly for terms like bad credit car dealers and now she is getting national traffic on these terms from natural search.  Most all of it from long tail terms.  Not he sharp pointed long tails that dealership sites are optimized for.

Seeing the traffic stats from her efforts just goes to show that dealers need to concentrate on having multiple marketing properties to drive traffic to their offers and to build their story.  Unfortunately with the economic turmoil the industry is in now dealer are not being very proactive in their marketing efforts.

This gives salespeople and ISM’s the opportunity to build their own portfolio of properties that are completely transportable.  I am witnessing this phenomenon in some of the most competitive markets now.  A real good example is a blog that I saw that focuses on New Jersey used car loans.

Using some basic techniques to get infront of car shoppers is easy and until you build these properties it will be impossible to find the converting keywords that bring buyers through the door.

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